To be effective at digital marketing, you’ll need a strategy.
What is Inbound Marketing?
At Vision, we concentrate on making the website an inbound marketing site
This means the site is focused on getting customers by using helpful content, adding value at every stage in your customer’s buying journey. Potential customers get to you through your blog, search engines, and social media.
By creating content designed to address the problems and needs of your customers, you attract qualified prospects and build trust and credibility for your business.
Social media channels like, Facebook and LinkedIn allow individuals, organizations, news distributors, and businesses to follow each other’s online activity, have virtual conversations, and share content. We use a combination of social media channels to drive traffic to websites by promoting their content. We also use social media to communicate with current and prospective customers.
Your content is what populates your website. Your blog and other pieces like eBooks and guides fall under this category, as do your graphics, interactive tools, and videos. When content is created that fits your target audience’s needs, answers their questions, and educates them on topics about which they’re confused, your content will naturally act as a magnet for highly qualified leads when they search for topics related to your business online.
Search engine optimization (SEO) is the practice of optimizing your website and its content to increase your chances of appearing in search engine results pages. The closer to the top of those pages you are, the more organic traffic your website is likely to receive. SEO is often a top priority for Vision when we don’t want to rely on ads. SEO and content marketing go hand in hand and an effective content marketing strategy always considers SEO.
Email is a powerful tool you can use to reach members of your audience directly. By taking an inbound approach to email, you can use email to deliver helpful, personalized, and targeted content to your prospects which they will be pleased to receive.