Does email marketing outperform social media?
use email marketing when you’re looking more for reach, traffic and direct conversions.
What happens to REACH when you look at Facebook v Email?
Reach = the number of unique people who saw your content
1000 Facebook Fans
Algorithmic changes in Facebook seriously limit the organic reach of posts.
The Facebook organic reach has been decreased to 6% of your fan base, according to a study made by Social@Ogilvy.
So, if you post to your 1000 fans, typically only 1-6 will see the post.
1000 Email subscribers
The average email open rate covering all industries is 21.7%.
So, emailing your 1000 subscribers means on average that 217 people will open your mail blast
the do’s and dont’s of email marketing
In some campaigns, reach could achieve as much as 40-45% open rates which is something that you can’t achieve with “first hit” social media.
Higher click rate – According to other statistics email marketing campaigns can see 50-100 times the click-through rates from Facebook and Twitter.
average click-through rates for each channel:
- Email marketing 3.57%
- Facebook 0.07%
- Twitter 0.03%
Your email subject line is the most important part of your entire email. It will determine whether or not that email gets opened.
If you do it right more people will open your emails and you will get higher click-through rates, traffic and sales from your email marketing campaigns.
Alex Williams, the Creative Director & Digital Strategy Director at Trendline Interactive, spent years writing and testing email subject lines for all kinds of business clients.
Based on his experience, he created the C.U.R.V.E. formula, which allows him to create catchy email subject lines that get opened almost every single time.
A good subject line must have at least two of the five C.U.R.V.E. elements to get more people to open their emails.