What is Google Analytics?

What is Google Analytics?

If you are a business owner or an experienced marketing person, knowing how to use Google Analytics is critical to understanding the performance of your website.

Google Analytics is a free website analytics tool offered by Google.

GA gives you an in-depth view of your website’s performance.

Google Analytics can tell you how users find and use your website.


Is Google Analytics Free?

Yes – One of the significant advantages of Google Analytics is the fact that it is free and can be used by any business no matter the size.

You need to register and add your business information before being able to extract website data and analyse your results.

Can it Collect Data Automatically?

Yes – It automatically collects data. When you set up your Google Analytics account, you need to copy a simple piece of code on your website.

Once you’ve authenticated your account, you’ll see traffic to your website, what type of audience you have, conversion and many more.

Can it Integrate with other tools?

Yes – Google Analytics can be easily integrated with lots of tools and platforms for paid advertising and Google ads, emailing, social activity and more.


What is Google Analytics?

To find out how your business and marketing goals and strategies are performing is much easier with Google Analytics. It’s one of the best free webmaster tools on the market.

Google Analytics lets business owners see where their visitors are coming from, which device they use to browse your site, how long a visitor stays on your page, and which pages they abandon.

Google Analytics provides a wealth of data showing business owners how they can improve their website and monitor website usage.


Data you can get from GA

  • Number of people coming to your website
  • Where those visitors are coming from, geographically
  • What devices those visitors are using to access your website
  • How long they stay on your website
  • Which pages they leave
  • What source referred them to your website, Google Organic, Facebook, another website.
  • How many visitors are returning and how many are new visitors

These are just a few of the options that Google Analytics offers every business owner. The dashboard gives you the capability to track data points over time and keeps this data historically for you.

Interested in Setting up Google Analytics

Head over to our getting started with Google Analytics Free Course. This course will show you how to get a Google tracking code and then set up Google Analytics on your WordPress Website.

Chat with us if

you have any questions or you would like us to take a look and advise on any project you have at present.

Please give us a call or drop us an email, we are always happy to help

+44 07957 358 355