Search Engine Optimisation
Is your website brining footfall to your shop?
Are you not getting online customers?
Local SEO is About Bringing Customers Through Your Doors
Grow Your Business Using Local SEO Strategies
What is Local SEO?
Local SEO is a different strategy from SEO. As Google realises the potential of more and more people using their mobile phones for all sorts of searches when they are out and about. Google wants to present to them the most relevant results with respect to their position on the planet if it senses that the user is making a local search. If you are looking for a good shoe repair shop from mobile search it’s pointless telling you the best is in Italy near Rome.
Google will often factor in the user’s location, to provide most relevant results. Google will supply different results for users in different regions if it determines a query has local intent. Local search results are triggered by certain keywords and when location modifiers are attached to a keyword.
Examples of queries that trigger local results
Keywords that generally imply a search for a local business
Examples: “pizza delivery,” “dentist,” “shoe store”
Keywords with the modifier, “near me”
Example: “restaurants near me”
Keywords with a specific location
Example: “dentists Glasgow
How to Choose the right SEO company for you
What is the Google 3 pack
How to get into the Google 3 pack
Deciding on the company NAP may seem obvious, the hard part is making sure that this is consistent across all the local directory listings that you enter. It must be exactly the same down to the last comma, spelling and telephone numbers. The consistency is a signal to Google that it is listing the right contact info for your business.
Becoming active on local listings sites might be the most important single factor for performing well in local search. These listings could include one-off sites like churches or community bulletin boards as well as listings that are more common across different areas, like the website for the local Chamber of Commerce. The more you can appear in these listings; the more Google trusts your business.