pay per click
Using Google Ads allows you to place directed marketing in front of potential customers.
When customers search on the internet, and your advertisement is relevant to this search, Google will place your advert on the results page.
It is the most direct way to advertise to people who are looking for your type of products or service and it can be extremely cost effective.
What is PPC?
When your ad is clicked by someone searching on the internet it sends them to a landing page on your website. This is already a hot lead as they are searching for what you are offering
This landing page could be your home page, but it is better if it is a specifically designed landing page to reflect what you are advertising. For this click, you pay the search engine a bid fee. hence, its name “pay per click.” PPC
If your PPC campaign is well-designed and running smoothly, that fee will be trivial, because the visit is worth more to your business than what you pay for it. For example, if you pay £2.50 for a click, but the click results in a £350 sale, then using PPC is a no-brainer
Should you use PPC
If you want to
To grow customer awareness– Find people who are actively looking for products and services that you offer
To generate leads at an affordable cost– Because pay-per-click marketing allows you to reach leads and prospects when they’re researching and looking to buy, it’s a highly effective way to bring interested visitors to your site
It's an Auction
PPC is an auction with the highest bidder getting their ads shown. This is where the skill is required, finding keywords and phrases that are relevant but not too expensive to bid for. Thus, ensuring a return on the advertising campaign.
The Google ads appear at the top and sometimes bottom of a search engine results page (SERP).
Small Business with Google Ads
Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.