What is Pay Per Click Advertising?

PPC Advertising

Pay-per-click marketing is a way of using advertising online to generate clicks to your website.

Using Google Ads allows you to place directed marketing in front of potential customers.

When customers search on the internet, if your advertisement is relevant to this search, Google will place your advert on the results page.

It is the most direct way to advertise to people who are looking for your type of products or service and it can be extremely cost-effective.


Should you use PPC?

Yes – If you want to

To grow customer awareness– Find people who are actively looking for products and services that you offer

To generate leads at an affordable cost– Because pay-per-click marketing allows you to reach leads and prospects when they’re researching and looking to buy, it’s a highly effective way to bring interested visitors to your site

Is PPC Advertising an Auction?

Yes – PPC is an auction with the highest bidder getting their ads shown. This is where the skill is required, finding keywords and phrases that are relevant but not too expensive to bid for. Thus, ensuring a return on the advertising campaign.

The Google ads appear at the top and sometimes the bottom of a search engine results page (SERP).

Small Business With Google Ads

This is the most popular PPC advertising platform in the world. Google commands approximately 80% of internet searches.

Therefore, when you create your ads with google you can be sure that the reach is vast.

Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page.

The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.


When your ad is clicked by someone searching on the internet it sends them to a landing page on your website. This is already a hot lead as they are searching for what you are offering

This landing page could be your home page, but it is better if it is a specifically designed landing page to reflect what you are advertising. For this click, you pay the search engine a bid fee. hence, its name “pay per click.” PPC

If your PPC campaign is well-designed and running smoothly, that fee will be trivial, because the visit is worth more to your business than what you pay for it. For example, if you pay £2.50 for a click, but the click results in a £350 sale, then using PPC is a no-brainer

Interested in Learning More About Google Ads

Would you like to learn how to set up a google ads account and start your first ad campaign? Join our online course on Google ads and get your business on page one of Google.

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you have any questions or you would like us to take a look and advise on any project you have at present.

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