What is Search Engine Optimisation SEO?

Search Engine Optimisation

SEO is a process of using structured layout, tagging and naming of website elements to make your website understandable to website browsers like Google Chrome or Firefox.

If your site is fully understood by the internet browsers it will gain a higher ranking/position on the search engine results page (SERP). If you get to page one your click-through traffic will increase.


What is Search Accessibility?

The first step in the SEO process is to ensure you have a website that‘s made up of pages with relevant content.

It is then important that you give search engines like Google, Bing and Yahoo permission to access this content

What is Search Indexing?

You must allow search engines to index your website as this will determine how often the web pages appear on search results.

In indexing your web pages, search engines collect and store data from your website to generate results when users conduct a relevant search

What is Search Appearance?

It is quite important to visualize how you would like your site to appear on search results.

This helps you create useful and compelling title tags, Meta descriptions (page descriptions), site links and breadcrumb navigation

What are Google Search Results?

The goal of most SEO campaigns is when someone types in a search to Google that your site is the most relevant and therefore appears on the magical page one.

If successful, this will ultimately generate enquiries

How Do You Choose the Right SEO Company?


Onsite SEO deals with the website as it is seen by both the potential customer and the google bots that roam the internet looking at your site and trying to make sense of it.

For us humans it’s easy to read the text and look at the pictures and understand the message, So long as it has been clearly written and laid out.

 However, for the little google spiders or bots, as they are called, to understand they need extra help.

For example, when they come across a picture they must be told what the picture is about, they can then store this information in the giant reference database of all sites, so when someone searches for an item the database can be referenced and if your picture is relevant to the user search, your site will be listed on a Search engine results page (SERP).

So, SEO is just about translating what we can already see and understand into meaningful information for the google bots.

  • Make sure your URLs contain keywords
  • Make sure you complete title tags, meta descriptions, header tags and alt tags.
  • Make sure each page has a unique and descriptive title and description.
  • Benchmark your competitors to improve your content to match/better content on competitor websites.
  • Assess existing and potential keyword targets.
  • Get rid of pages or merge or add to pages that have little useful content on them.
  • Check the site loads properly in different web browsers and screen resolutions.

Just some of the tasks required for onsite SEO

Interested in Learning More About SEO

If you would like to learn more about SEO or be able to carry out SEO improvements to your own website why not take a look at our easy to follow step by step online SEO course.

Chat with us if

you have any questions or you would like us to take a look and advise on any project you have at present.

Please give us a call or drop us an email, we are always happy to help

+44 07957 358 355