Search Engine Optimisation
website is not performing,
you are not getting customers
or you can’t see your website on Google,
SEO can help improve the performance of your website. If carried out correctly your website will be better understood by the search engines, which means a higher ranking in Google and a better chance of your site being viewed by potential customers.
What is Search Engine Optimisation?
SEO is a process of using structured layout, tagging and naming of website elements to make your website understandable to website browsers. If your site is fully understood it will gain a higher ranking / position on the internet and the traffic to the site will increase
The first step in the SEO process is to ensure you have a website that‘s made up of pages with relevant content. It is then important that you give search engines like Google, Bing and Yahoo permission to access this content
You must allow search engines to index your website as this will determine how often the web pages appear on search results. In indexing your web pages, search engines collect and store data from your website to generate results when users conduct a relevant search
It is quite important to visualize how you would like your site to appear on search results. This helps you create useful and compelling title tags, Meta descriptions (page descriptions), site links and breadcrumb navigation
The goal of most SEO campaigns is when someone types in a search to Google that your site is the most relevant and therefore appears on the magical page one. If successful, this will ultimately generate enquiries
How to Choose the right SEO company for you
For us humans it’s easy to read the text and look at the pictures and understand the message, So long as it has be clearly written and laid out.
However, for the little google spiders or bots, as they are called, to understand they need extra help.
For example, when they come across a picture they must be told what the picture is about, they can then store this information in the giant reference database of all sites, so when someone searches for an item the database can be referenced and if your picture is relevant to the user search, your site will be listed on a Search engine results page (SERP).
So, SEO is just about translating what we can already see and understand into meaningful information for the google bots.
- Make sure your URLs contain keywords
- Make sure you complete title tags, meta descriptions, header tags and alt tags.
- Make sure each page has a unique and descriptive title and description.
- Benchmark your competitors to improve your content to match/better content on competitor websites.
- Assess existing and potential keyword targets.
- Get rid of pages or merge or add to pages that have little useful content on them.
- Check the site loads properly in different web browsers and screen resolutions.
Just some of the tasks required for onsite SEO